Apple tahun ini mendapatkan sorotan yang cukup banyak dipasaran global, pasalnya dengan perilisan iPhone 15 Series kemarin membuat Apple harus ekstra keras memproduksi massal seri ini. Menurut analisis pasar, iPhone 15 akan diproduksi lebih banyak di Q3 dan Q4 2023.
Menurut analisis yang dilakukan oleh Canalys, Apple akan kembali merilis iPhone 15 Series dengan memproduksi lebih banyak unit. Produksi ini mereka lakukan karena peningkatan dari jumlah Carrier yang diperluas dikawasan US, meskipun sempat mengalami penurunan dari tahun 2022 kemarin namun Apple masih terbilang unggul.
Berdasarkan hasil analisis ini, Apple dan beberapa perusahaan seperti Samsung dan Google menduduki posisi lima besar perusahaan yang banyak memproduksi seri ponsel terbaru. Jika dilihat dari analisis ini, dari seluruh dunia Apple memang lebih banyak memproduksi iPhone 15 Series di pasaran US ketimbang negara lainnya.
TCL and Google round out the top five, each having about 4% of the pie, with shipments of 1.3 million and 1.2 million units, respectively. According to Canalys analysts, the US smartphone market is stabilizing, but there’s “no expectation that Q4 will make a turnaround”. However, Canalys anticipates a “mild recovery” in 2024.
Interestingly, the research firm says it’s seeing a growing trend toward buying older generation phones, refurbished devices, and keeping current ones for longer. Thus, fewer people opt for upgrades to the latest models, which impacts the market as a whole. “Despite robust sequential postpaid subscriber net additions and upgrade rates from the tier-1 carriers, device sales still trail last year’s figures”, according to Canalys.
Berdasarkan analisis ini, kita juga bisa melihat bahwa Motorola mencapai titik staabil mereka dengan mendapatkan total peningkatan penjualan sebanyak 9% sejak Q2 2022 kemarin. Tahun ini mereka mendapatkan 14% peningkatan penjualan.
Carrier promotions targeting premium device upgrades helped that downward trend not be any worse, but Apple’s very late in the quarter release of the iPhone 15 series means it saw an 8% decline in sales to 17.2 million units compared to the same period in 2022.
Bagaimana menurutmu? Akankah Apple akan mencetak kesuksesan mereka meskipun sempat mengalami penurunan penjualan?
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