Iklan menjadi hal yang umum ditemukan melalui Google Play Store, tetapi ternyata Google memiliki rencana lain yaitu memberikan iklan lebih banyak melalui layanan Play Store. Akan ada lebih banyak iklan sponsor yang dihadirkan oleh Google di Play Store mulai bulan depan, Minggu (07/05).
Google memang telah lama membuka layanan Advertising mereka di berbagai macam platform yang mereka buat, sebut saja seperti YouTube misalnya. Play Store yang menjadi toko resmi pengunduhan aplikasi Android juga dimanfaatkan oleh Google untuk menghadirkan iklan dan meningkatka pendapatan mereka.
Namun bulan depan tepatnya bulan Juni 2023, Google akan lebih sering menampilkan iklan mereka di Google Play Store. Perusahaan akan memberikan lebih banyak iklan sponsor di Play Store, mulai dari ketika pengguna menggunakan fitur Search Bar hingga ketika mengunduh aplikasi.
When you tap the Google Play search bar at the top of the app, you previously just saw your last four queries. Now, you might see up to three ‘limited-time events as well as sponsored suggestions,’ with past searches appearing below that. Limited-time events are an existing tool used to promote streaming apps that might have a particularly interesting sporting match later in the day or in-game events. They often appear as cards in the Play Store’s main feeds. They are now surfaced in search history with app name, icon, rating, and download count.”
Pengguna Play Store nantinya bisa membedakan aplikasi dan iklan, karena terdapat label “Ad” yang bisa anda lihat. Mengenai peningkatan iklan sebenarnya Google pernah mencobanya pada bulan November 2022 kemarin dan baru akan direalisasikan kembali bulan Juni 2023 nanti.
“Additionally, Google Play is also showing ‘sponsored suggestions’ that are explicitly labeled as an Ad, though some users would consider limited-timed events to be essentially the same thing. Both types disappear as you start typing your search.”
Oleh karena itu, untuk anda pengguna Android kemungkinan besar akan melihat lebih banyak tampilan iklan ketika mengakses Google Play Store. Namun hal ini tidak akan mengganggu performa kok, jadi sebenarnya hanya lebih banyak iklan saja.
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